M&A Deal Summary |
|
|---|---|
| Date | 2023-07-27 |
| Target | Global Shopper |
| Sector | Marketing |
| Buyer(s) | Omnicom Media Group Holdings |
| Deal Type | Add-on Acquisition |
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| Category | Company |
|---|---|
| Founded | 2000 |
| Sector | Media |
Omnicom Media Group Holdings, Inc., is the media services division of Omnicom Group. Omnicom Media Group includes the full service media networks OMD Worldwide and PHD Network, global data and analytics company, Annalect, as well as several media specialist companies including search specialist Resolution, digital trading platform Accuen, Novus, Optimum Sports/Fuse, Outdoor Media Group, Content Collective, and direct response agency Pathway.
| DEAL STATS | # |
|---|---|
| Overall | 7 of 7 |
| Sector: Marketing M&A | 6 of 6 |
| Type: Add-on Acquisition M&A Deals | 7 of 7 |
| Country: Brazil M&A | 2 of 2 |
| Year: 2023 M&A | 3 of 3 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2023-07-27 |
Outpromo
Sao Paulo, Brazil Outpromo is an omnichannel commerce agency specializing in planning and activating brand experiences across physical and digital environments. The company promotes brand and consumer engagement through a tailor-made approach integrating growth strategy, growth marketing, and growth sciences to deliver better outcomes to clients. It serves brands such as Adidas, Diageo, Heineken, Heinz, L'Occitane, Nivea, P&G, and Reckitt. Outpromo was formed in 1999 and is based in Sao Paulo, Brazil. |
Buy | - |
