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M&A Deal Summary

Omnicell Acquires Marketouch Media

On January 4, 2022, Omnicell acquired information technology company Marketouch Media for 82M USD

Acquisition Highlights
  • This is Omnicell’s 7th transaction in the Information Technology sector.
  • This is Omnicell’s 6th largest (disclosed) transaction.
  • This is Omnicell’s 9th transaction in the United States.
  • This is Omnicell’s 4th transaction in Texas.

M&A Deal Summary
Date 2022-01-04
Target Marketouch Media
Sector Information Technology
Buyer(s) Omnicell
Deal Type Add-on Acquisition
Deal Value 82M USD
Advisor(s) Arma Partners (Financial)
Winstead (Legal)

Target

Marketouch Media

Houston, Texas, United States
Marketouch Media is a provider of pharmacy prescription management and patient engagement solutions which significantly improve medication adherence and health outcomes for patients, while increasing revenue, profitability, efficiency, and customer loyalty for pharmacies. Marketouch Media was founded in 2002 and is based in Houston, Texas.

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Buyer(S) 1

Buyer

Omnicell

Fort Worth, Texas, United States
Category Company
Founded 1992
Sector Information Technology
Employees3,670
Revenue 1.1B USD (2024)
DESCRIPTION
Omnicell's corporate headquarters in Mountain View, California.
Omnicell's corporate headquarters in Mountain View, California.

Omnicell is a supplier of comprehensive automation and business analytics software for patient-centric medication and supply management across the entire health care continuum—from the acute care hospital setting to post-acute skilled nursing and long-term care facilities to the home. Omnicell was founded in 1992 and is based in Fort Worth, Texas.

DEAL STATS #
Overall 13 of 13
Sector: Information Technology M&A 7 of 7
Type: Add-on Acquisition M&A Deals 10 of 10
State: Texas M&A 4 of 4
Country: United States M&A 9 of 9
Year: 2022 M&A 1 of 1
Size (of disclosed) 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-02 ReCept

Grapevine, Texas, United States

ReCept is a provider of specialty pharmacy management services for health systems, clinics, and physician groups. ReCept has developed a proprietary and turnkey implementation and management platform, leveraging industry best practices to help pharmacies achieve their full potential. ReCept was founded in 1978 and is based in Grapevine, Texas.

Buy $100M
Mergr

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