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  5. Omnia Retail Acquires Patagona

M&A Deal Summary

Omnia Retail Acquires Patagona

On November 17, 2021, Omnia Retail acquired software company Patagona

Acquisition Highlights
  • This is Omnia Retail’s 1st transaction in the Software sector.
  • This is Omnia Retail’s 1st transaction in Germany.

M&A Deal Summary
Date 2021-11-17
Target Patagona
Sector Software
Buyer(s) Omnia Retail
Deal Type Add-on Acquisition

Target

Patagona

Darmstadt, Germany
Patagona develops software-based e-commerce solutions. With its main products, Patagona enables online retailers to optimize their sales prices automatically and helps brands to get a global market overview of their product prices online. Using deep technical AI in their software solution, customers like METRO, Kaufland, Intersport, L’Oréal, and LVMH benefit from their pricing expertise. Patagona was launched in 2013 and is based in Darmstadt, Germany.

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Buyer(S) 1

Buyer

Omnia Retail

Amsterdam, Netherlands
Category Company
Founded 2012
Sector Software
DESCRIPTION

Omnia Retail's software uniquely combines dynamic pricing automation with various market data sources, from platform data like Google Shopping and Amazon to direct scraping. Omnia Retail was founded in 2012 and is based in Amsterdam, Netherlands.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2021 M&A 1 of 1
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