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M&A Deal Summary

Olo Acquires Wisely

On October 21, 2021, Olo acquired internet software and services company Wisely for 187M USD

Acquisition Highlights
  • This is Olo’s 1st transaction in the Internet Software and Services sector.
  • This is Olo’s largest (disclosed) transaction.
  • This is Olo’s 1st transaction in the United States.
  • This is Olo’s 1st transaction in Michigan.

M&A Deal Summary
Date 2021-10-21
Target Wisely
Sector Internet Software and Services
Buyer(s) Olo
Deal Type Add-on Acquisition
Deal Value 187M USD

Target

Wisely

Ann Arbor, Michigan, United States
Wisely is a customer intelligence and engagement platform that enables restaurant brands to personalize the guest experience to maximize customer lifetime value. Wisely is based in Ann Arbor, Michigan.

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Buyer(S) 1

Buyer

Olo

New York, New York, United States
Category Company
Founded 2005
Sector Internet Software and Services
Revenue 285M USD (2024)
DESCRIPTION

Olo provides a mobile, tablet, and PC based platform that gives consumers a faster, more accurate customer experience for ordering takeout, enabling diners to “Skip the Line” by ordering and paying via website or branded apps prior to arriving at a restaurant or eating venue. Olo was founded in 2005 and is based in New York, New York.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Michigan M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
Size (of disclosed) 1 of 1
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