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  5. Ogilvy & Mather Invests In Nanjing Yindu Advertising and Commerce Co.

Investment Summary

Ogilvy & Mather Invests In Nanjing Yindu Advertising and Commerce Co.

On December 20, 2011, Ogilvy & Mather invested in marketing company Nanjing Yindu Advertising and Commerce Co.

Investment Highlights
  • This is Ogilvy & Mather’s 1st transaction in the Marketing sector.
  • This is Ogilvy & Mather’s 1st transaction in China.

Investment Summary
Date 2011-12-20
Target Nanjing Yindu Advertising and Commerce Co.
Sector Marketing
Investor(s) Ogilvy & Mather
Deal Type Stake Purchase

Target

Nanjing Yindu Advertising and Commerce Co.

Nanjing, China
Nanjing Yindu Advertising and Commerce Co., Ltd. is a full service communications agency with capabilities including strategic planning, advertising, branding and corporate identity, print and media production and media buying.

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Investor(S) 1

Investor

Ogilvy & Mather

New York, New York, United States
Category Company
Founded 1948
Sector Marketing
DESCRIPTION

Ogilvy & Mather, Inc. is a marketing communications company. Ogilvy & Mather provides services in public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications.

DEAL STATS #
Overall 1 of 12
Sector: Marketing M&A 1 of 9
Type: Stake Purchase M&A Deals 1 of 2
Country: China M&A 1 of 2
Year: 2011 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-18 The Royal Order of Experience Design

Chicago, Illinois, United States

The Royal Order of Experience Design, Inc. operates as a digital agency.

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