M&A Deal Summary

Ogilvy & Mather Acquires Social.Lab Group

On December 12, 2013, Ogilvy & Mather acquired marketing company Social.Lab Group

Acquisition Highlights
  • This is Ogilvy & Mather’s 4th transaction in the Marketing sector.
  • This is Ogilvy & Mather’s 1st transaction in Belgium.

M&A Deal Summary

Date 2013-12-12
Target Social.Lab Group
Sector Marketing
Buyer(s) Ogilvy & Mather
Deal Type Add-on Acquisition

Target

Social.Lab Group

Brussels, Belgium
Social.Lab Group is a social marketing agency. Social.Lab uses its wide range of social media marketing services, including content management, real time amplification, performance campaigns and social CRM to build, engage and amplify the social media presence of brands.

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Buyer(S) 1

Buyer

Ogilvy & Mather

New York, New York, United States

Category Company
Founded 1948
Sector Marketing
DESCRIPTION

Ogilvy & Mather, Inc. is a marketing communications company. Ogilvy & Mather provides services in public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications.


DEAL STATS #
Overall 6 of 12
Sector: Marketing M&A 4 of 9
Type: Add-on Acquisition M&A Deals 5 of 10
Country: Belgium M&A 1 of 1
Year: 2013 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-12 PennyWise Solutions Pvt.

Hyderabad, India

PennyWise Solutions Pvt. Ltd. is a provider of digital services, including custom application development, mobile application development, SEO, digital listening, online consumer response management systems, data analytics and business intelligence, network support and infrastructure management services. PennyWise Solutions Pvt. Ltd. was established in 2003 and is headquartered in Hyderabad, India.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-12 Memac Ogilvy

Amman, Jordan

Memac Ogilvy is a marketing services company. Memac Ogilvy was established in 1984 and is headquartered in Amman, Jordan.

Buy -