Add-on Acquisition • Software

OdinAnswers Acquires TagRobot

On November 24, 2020, OdinAnswers acquired software company TagRobot

Acquisition Context

This is OdinAnswers’ 1st transaction in the Software sector.
This is OdinAnswers’ 1st transaction in the United States.
This is OdinAnswers’ 1st transaction in Connecticut.

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M&A Deal Summary
Date	November 24, 2020
Target	TagRobot
Sector	Software
Buyer(s)	OdinAnswers
Deal Type	Add-on Acquisition

Target Company

TagRobot

Fairfield, Connecticut, United States

TagRobot is an app for Shopify’s & ShopifyPlus merchants that helps in managing their orders and customer records automatically by intelligently tagging them to create better customer experiences and communicate more effectively. Intelligent tagging allows for both improved workflows in delivering customers their products, as well as improving the data for analysis to find meaningful connections and insights. TagRobot is based in Fairfield, Connecticut.

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Buyer Overview 1

Buyer

OdinAnswers

Fairfield, Connecticut, United States

Category	Company
Sector	Software

DESCRIPTION

OdinAnswers is a customer experience analytics platform for digital-first companies to better understand their customers. By finding the hidden relationships between customers’ thoughts and feelings and business performance data, OdinAnswers uses natural language processing, advanced statistical modeling, and machine learning to help its customers win the insights arms race. OdinAnswers is based in Fairfield, Connecticut.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
State: Connecticut	1 of 1
Country: United States	1 of 1
Year: 2020	1 of 1

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