M&A Deal Summary

Ocean Outdoor Acquires Visual Art AB

On September 17, 2019, Ocean Outdoor acquired marketing company Visual Art AB from Priveq

Acquisition Highlights
  • This is Ocean Outdoor’s 3rd transaction in the Marketing sector.
  • This is Ocean Outdoor’s 1st transaction in Sweden.

M&A Deal Summary

Date 2019-09-17
Target Visual Art AB
Sector Marketing
Buyer(s) Ocean Outdoor
Sellers(s) Priveq
Deal Type Add-on Acquisition

Target

Visual Art AB

Stockholm, Sweden
Visual Art AB is a full-service agency offers a unique complete solution including strategic advice, design, installation, production, software and service & support. Visual Art Group helps global customers to create sustainable and future-proof communications solutions. Intelligent menu boards at McDonald’s in the Nordics and Europe, voice-controlled interactive digital mirror in the H&M-store at Times Square, giant LED at the Mall of Scandinavia shopping center in Stockholm and digital outdoor advertising in the Nordic region – Visual Art Group has a broad range in its offer.

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Buyer(S) 1

Buyer

Ocean Outdoor

London, United Kingdom

Category Company
Founded 2004
Sector Marketing
DESCRIPTION

Ocean Outdoor is an operator of premium digital Out-of-Home (OOH) advertising in the United Kingdom, the Netherlands, the Nordics, and Germany. The Company operates a portfolio of large-format marquee OOH assets, including some of Europe’s most iconic outdoor advertising locations such as The Piccadilly Lights and the IMAX in London. Ocean Outdoor was formed in 2004 and is based in London, United Kingdom.


DEAL STATS #
Overall 4 of 5
Sector: Marketing M&A 3 of 4
Type: Add-on Acquisition M&A Deals 4 of 5
Country: Sweden M&A 1 of 2
Year: 2019 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-12 Interbest

Breda, Netherlands

Interbest is a provider of outdoor advertising services on advertising masts. Interbest is based in Breda, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-21 AdCityMedia

Stockholm, Sweden

AdCityMedia is a premium out-of-home operator focussed on large format digital and high-end city center locations in Sweden and Norway, with around 4,500 digital screens in approximately 1,500 locations.

Buy -

Seller(S) 1

SELLER

Priveq

Stockholm, Sweden

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1983
PE ASSETS 6.3B SEK
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Priveq is a private equity firm that invests in privately owned, small and medium-sized Scandinavian companies. Priveq targets profitable businesses with strong market positions and growth potential. The Firm looks to invest SEK 5 – 200 million in companies with sales typically greater than SEK 100 million. Priveq generally seeks equity between 30 and 70 percent in portfolio companies. The Firm will invest in a wide range of industries, but avoids real estate. Prospective transaction types include MBOs and growth capital financings. Priveq Investment was formerly known as Skandia Investment AB. The Firm was formed in 1983 and is based in Stockholm.


DEAL STATS #
Overall 21 of 34
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 9 of 12
Country: Sweden M&A 20 of 31
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-23 Pilot Flight Academy

Sandefjord, Norway

Pilot Flight Academy is a commercial pilot training school. The company has two bases in Norway, Notodden Airport and Torp Sandefjord Airport where the head office is located. Pilot Flight Academy was established in 2008 and is based in Sandefjord, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-12 QleanAir

Solna, Sweden

QleanAir is a developer and designer that sells solutions for clean and aseptic-controlled environments. The product portfolio consists of industrial air cleaners, protection against passive smoking, and adaptable cleanrooms for manufacturing and pharmacy. QleanAir was established in 1988 and is based in Solna, Sweden.

Sell -