M&A Deal Summary

Ocean Outdoor Acquires Interbest

On March 12, 2019, Ocean Outdoor acquired marketing company Interbest from Intermediate Capital Group and Waterland Private Equity

Acquisition Highlights
  • This is Ocean Outdoor’s 2nd transaction in the Marketing sector.
  • This is Ocean Outdoor’s 1st transaction in the Netherlands.

M&A Deal Summary

Date 2019-03-12
Target Interbest
Sector Marketing
Buyer(s) Ocean Outdoor
Sellers(s) Intermediate Capital Group
Waterland Private Equity
Deal Type Add-on Acquisition

Target

Interbest

Breda, Netherlands
Interbest is a provider of outdoor advertising services on advertising masts. Interbest is based in Breda, Netherlands.

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Buyer(S) 1

Buyer

Ocean Outdoor

London, United Kingdom

Category Company
Founded 2004
Sector Marketing
DESCRIPTION

Ocean Outdoor is an operator of premium digital Out-of-Home (OOH) advertising in the United Kingdom, the Netherlands, the Nordics, and Germany. The Company operates a portfolio of large-format marquee OOH assets, including some of Europe’s most iconic outdoor advertising locations such as The Piccadilly Lights and the IMAX in London. Ocean Outdoor was formed in 2004 and is based in London, United Kingdom.


DEAL STATS #
Overall 3 of 5
Sector: Marketing M&A 2 of 4
Type: Add-on Acquisition M&A Deals 3 of 5
Country: Netherlands M&A 1 of 1
Year: 2019 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-04 Forrest Media

Scotland, United Kingdom

Forrest Media is a provider of large format outdoor media solutions. Forrest Media is based in Scotland, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-17 Visual Art AB

Stockholm, Sweden

Visual Art AB is a full-service agency offers a unique complete solution including strategic advice, design, installation, production, software and service & support. Visual Art Group helps global customers to create sustainable and future-proof communications solutions. Intelligent menu boards at McDonald’s in the Nordics and Europe, voice-controlled interactive digital mirror in the H&M-store at Times Square, giant LED at the Mall of Scandinavia shopping center in Stockholm and digital outdoor advertising in the Nordic region – Visual Art Group has a broad range in its offer.

Buy -

Seller(S) 2

SELLER

Intermediate Capital Group

London, United Kingdom

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 1989
PE ASSETS 74.5B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Intermediate Capital Group (ICG) is a global mezzanine finance firm. IGC looks to provide junior capital to support a wide range of transactions, including buyouts, debt restructurings, and development financing. The Firm generally invests alongside financial sponsors and management teams in transactions valued from €250 million to €1 billion. ICG was formed in 1989 and is headquartered in London.


DEAL STATS #
Overall 198 of 225
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 60 of 69
Country: Netherlands M&A 10 of 10
Year: 2019 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-05 Konecta

Madrid, Spain

Konecta specializes in management and business process outsourcing solutions. Konecta is based in Madrid, Spain.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-08 Doc Generici

Milan, Italy

Doc Generici provides drugs for the treatment of common medical conditions with a broad product portfolio and a strong presence in areas including cardiovascular, gastrointestinal/metabolism and neurological treatments. Doc Generici operates an asset-light model and benefits from a consolidated network of suppliers. Doc Generici was founded in 1996 and is based in Milan, Italy.

Buy -
SELLER

Waterland Private Equity

Bussum, Netherlands

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 14.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Waterland Private Equity Investments BV is a private equity firm focused on mid-sized company investments in Central Europe. Waterland looks for businesses with €10 to €200 million in revenue and generally seeks companies operating in fragmented markets or industries undergoing change as a result of: outsourcing, the aging population, and a growing population with increased purchasing power. The Firm typically partners with entrepreneurs and management teams to accelerate the growth of their businesses or complete buyouts and consolidation strategies. Waterland Private Equity Investments was formed in 1999 and is based in Bussum, the Netherlands.


DEAL STATS #
Overall 33 of 58
Sector: Marketing M&A 2 of 3
Type: Add-on Acquisition M&A Deals 17 of 28
Country: Netherlands M&A 12 of 19
Year: 2019 M&A 1 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-07 Sandcastle Care

Blackpool, United Kingdom

Sandcastle Care provides high-quality, highly nurturing residential care for some of the most vulnerable young people in society. The company offers long-term therapeutic care across 18 sites. Sandcastle Care was founded in 2004 and is based in Blackpool, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-27 Zentrum Gesundheit

Leer, Germany

Zentrum Gesundheit is an ophthalmologic specialist group in. Zentrum Gesundheit treats patients through 12 subsidiaries at nine different locations, making it the largest group of ophthalmic surgery and diagnostic centres in Lower Saxony and Bremen. Zentrum Gesundheit was founded in 1990 and is based in Leer, Germany.

Sell -