M&A Deal Summary

Ocean Outdoor Acquires AdCityMedia

On November 21, 2019, Ocean Outdoor acquired marketing company AdCityMedia

Acquisition Highlights
  • This is Ocean Outdoor’s 4th transaction in the Marketing sector.
  • This is Ocean Outdoor’s 2nd transaction in Sweden.

M&A Deal Summary

Date 2019-11-21
Target AdCityMedia
Sector Marketing
Buyer(s) Ocean Outdoor
Deal Type Add-on Acquisition

Target

AdCityMedia

Stockholm, Sweden
AdCityMedia is a premium out-of-home operator focussed on large format digital and high-end city center locations in Sweden and Norway, with around 4,500 digital screens in approximately 1,500 locations.

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Buyer(S) 1

Buyer

Ocean Outdoor

London, United Kingdom

Category Company
Founded 2004
Sector Marketing
DESCRIPTION

Ocean Outdoor is an operator of premium digital Out-of-Home (OOH) advertising in the United Kingdom, the Netherlands, the Nordics, and Germany. The Company operates a portfolio of large-format marquee OOH assets, including some of Europe’s most iconic outdoor advertising locations such as The Piccadilly Lights and the IMAX in London. Ocean Outdoor was formed in 2004 and is based in London, United Kingdom.


DEAL STATS #
Overall 5 of 5
Sector (Marketing) 4 of 4
Type (Add-on Acquisition) 5 of 5
Country (Sweden) 2 of 2
Year (2019) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-17 Visual Art AB

Stockholm, Sweden

Visual Art AB is a full-service agency offers a unique complete solution including strategic advice, design, installation, production, software and service & support. Visual Art Group helps global customers to create sustainable and future-proof communications solutions. Intelligent menu boards at McDonald’s in the Nordics and Europe, voice-controlled interactive digital mirror in the H&M-store at Times Square, giant LED at the Mall of Scandinavia shopping center in Stockholm and digital outdoor advertising in the Nordic region – Visual Art Group has a broad range in its offer.

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