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  5. OBI4wan Acquires HowAboutYou B.V.

M&A Deal Summary

OBI4wan Acquires HowAboutYou B.V.

On April 6, 2020, OBI4wan acquired internet software and services company HowAboutYou B.V.

Acquisition Highlights
  • This is OBI4wan’s 2nd transaction in the Internet Software and Services sector.
  • This is OBI4wan’s 2nd transaction in the Netherlands.

M&A Deal Summary
Date 2020-04-06
Target HowAboutYou B.V.
Sector Internet Software and Services
Buyer(s) OBI4wan
Deal Type Add-on Acquisition

Target

HowAboutYou B.V.

Utrecht, Netherlands
HowAboutYou B.V. is a specialist in the field of online media monitoring software and web care in the Dutch and Belgian (semi) public sector. HowAboutYou was formed in 2011 and is based in Utrecht, Netherlands.

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Buyer(S) 1

Buyer

OBI4wan

Zaandam, Netherlands
Category Company
Founded 2011
Sector Marketing
DESCRIPTION

OBI4wan enables marketers and customer service professionals to provide a consistent, responsive customer experience across multiple channels, including chatbots, messaging apps, and social media. OBI4wan was founded in 2011 and is based in Zaandam, Netherlands.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Netherlands M&A 2 of 2
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-28 Buzzcapture b.v.

Amsterdam, Netherlands

Buzzcapture b.v. is a software-as-a-service reputation management company. Buzzcapture b.v. was established in 2006 and is headquartered in Amsterdam, Netherlands.

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