Divestiture • Software

OB Global Holdings Acquires OpenBet

On November 11, 2024, OB Global Holdings acquired software company OpenBet from Endeavor

Acquisition Context
  • This is OB Global Holdings’ 1st transaction in the Software sector.
  • This is OB Global Holdings’ 1st transaction in the United Kingdom.

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M&A Deal Summary

Date November 11, 2024
Target OpenBet
Sector Software
Buyer(s) OB Global Holdings
Sellers(s) Endeavor
Deal Type Divestiture

Target Company

OpenBet

London, United Kingdom
OpenBet is a software provider to the sports betting and gaming industry. OpenBet's main products include an online operating platform, a sportsbook, and a module for the provision of casinos and other games. OpenBet was founded in 1996 and is based in London, United Kingdom.
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Buyer Overview 1

Buyer

OB Global Holdings

Beverly Hills, California, United States

Category Company
Sector Gaming
DESCRIPTION

OB Global Holdings provides services to the sports betting and gaming industry. OB Global Holdings is based in Beverly Hills, California.


Deal Context for Buyer #
Overall 2 of 2
Sector: Software 1 of 1
Type: Divestiture 2 of 2
Country: United Kingdom 1 of 1
Year: 2024 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-11 IMG Arena

New York, New York, United States

IMG ARENA delivers live streaming and data feeds for more than 65,000 events across a wide range of sports annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG Arena is based in New York, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-11-03 IMG Arena

New York, New York, United States

IMG ARENA delivers live streaming and data feeds for more than 65,000 events across a wide range of sports annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG Arena is based in New York, New York.

Sell -

Seller Profile 1

SELLER

Endeavor

Beverly Hills, California, United States

Category Company
Founded 1898
Sector Media
Employees10,000
Revenue 6.0B USD (2023)
DESCRIPTION

Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation; marketing and licensing; content development, distribution, and sales; event management; and a number of direct-to-consumer offerings. Endeavor was incorporated in 1898 and is based in Beverly Hills, California.


Deal Context for Seller #
Overall 5 of 9
Sector: Software 1 of 1
Type: Divestiture 5 of 9
Country: United Kingdom 1 of 1
Year: 2024 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-11 IMG Arena

New York, New York, United States

IMG ARENA delivers live streaming and data feeds for more than 65,000 events across a wide range of sports annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG Arena is based in New York, New York.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-28 On Location

New York, New York, United States

On Location is a media service provider specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment. On Location was founded in 2015 and is based in New York, New York.

Sell -

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