Investment Summary

Oakley Capital Invests In Seedtag

On September 14, 2021, private equity firm Oakley Capital invested in marketing company Seedtag

Investment Highlights
  • This is Oakley Capital’s 1st transaction in the Marketing sector.
  • This is Oakley Capital’s 4th transaction in Spain.

Investment Summary
Date 2021-09-14
Target Seedtag
Sector Marketing
Investor(s) Oakley Capital
Deal Type Venture

Target

Seedtag

Madrid, Spain
Seedtag provides contextual advertising in EMEA and Latin America. Seedtag helps brands and agencies to deliver digital advertising that is directly relevant to the content that readers are consuming. Seedtag was founded in 2014 and is based in Madrid, Spain.

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Investor(S) 1

Investor

Oakley Capital

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2011
PE ASSETS 8.2B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Oakley Capital is a mid-market, generalist private equity firm focused on investing in opportunities across Europe. Oakley targets a variety of investment situations, including traditional buyouts, take privates, growth capital financings, secondary buyouts, and turnarounds. Oakley prefers controlling situations and seeks businesses valued between €100 million and €1 billion. Oakley Capital was formed in 2002 and is based in London.

DEAL STATS #
Overall 37 of 41
Sector (Marketing) 1 of 1
Type (Venture) 1 of 1
Country (Spain) 4 of 4
Year (2021) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-28 ACE Education

Paris, France

ACE Education is a diversified higher education group with over 30 campuses in France and abroad and over 5,000 students.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-06 Vice Golf

Munich, Germany

Vice Golf is a digitally native golf brand that principally sells golf balls as well as accessories such as caps and gloves to golfers of all ages and skill levels across the US and Europe. Following customer demand Vice Golf recently entered the apparel segment via highly successful collaborations with top brands such as Adidas and Beastin. Vice Golf was formed in 2012 and is based in Munich, Germany.

Buy -
Mergr

Product

Company

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