Growth Capital • Marketing

NVM Private Equity Invests In Lineup

On January 26, 2012, private equity firm NVM Private Equity invested in marketing company Lineup

Investment Context
  • This is NVM Private Equity’s 1st transaction in the Marketing sector.
  • This is NVM Private Equity’s 24th transaction in the United Kingdom.
Investment Fate
  • Lineup was sold to a strategic buyer in 2023.

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Investment Summary

Date January 26, 2012
Target Lineup
Sector Marketing
Investor(s) NVM Private Equity
Deal Type Growth Capital

Target Company

Lineup

London, United Kingdom
Lineup develops advertising management and customer relationship management (CRM) solutions to the media industry. Lineup was founded in 2009 and is based in London, England.
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Investor Overview 1

Investor

NVM Private Equity

Newcastle Upon Tyne, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1984
PE ASSETS 290M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

NVM Private Equity is an investor in growth-oriented UK-based companies. NVM does not have any sector preferences and looks to invest £2 to £10 million equity per transaction. NVM will consider a variety of transaction situations, including MBOs, MBIs, development capital financings, turnarounds, recapitalizations and early stage financings. NVM Private Equity was established in 1984 and was formerly known as Northern Venture Managers Ltd. NVM is based in Newcastle with additional offices in Edinburgh, Manchester, and Reading.


Deal Context for Investor #
Overall 24 of 68
Sector: Marketing 1 of 1
Type: Growth Capital 7 of 28
Country: United Kingdom 24 of 68
Year: 2012 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-22 Promanex Group

Hurley, United Kingdom

Promanex Group Limited provides industrial support services in the United Kingdom and internationally.

Sell £16M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-01 Alaric Systems

London, United Kingdom

Alaric provides fraud prevention and intelligent transaction handling solutions, serving online payment service providers, ecommerce and bricks-and-mortar merchants, banks, issuers, processors, merchant acquirers, ISOs and payment networks globally.

Buy -