Add-on Acquisition • Digital Media

NUVIAD Acquires RealVu

On January 30, 2018, NUVIAD acquired digital media company RealVu

Acquisition Context

This is NUVIAD’s 1st transaction in the Digital Media sector.
This is NUVIAD’s 1st transaction in the United States.
This is NUVIAD’s 1st transaction in New York.

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M&A Deal Summary
Date	January 30, 2018
Target	RealVu
Sector	Digital Media
Buyer(s)	NUVIAD
Deal Type	Add-on Acquisition

Target Company

RealVu

New York, New York, United States

RealVu engages in viewable impression technology. RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions, the baseline measurement for advertising in all mediums.

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Buyer Overview 1

Buyer

NUVIAD

Natanya, Israel

Category	Company
Founded	2015
Sector	Digital Media

DESCRIPTION

NUVIAD is a mobile marketing company that provides brands and businesses the solutions they need to promote their products and services through hyper-local targeting. Company reach people on thousands of leading apps, when they’re near targeted locations, helping to drive purchase intent.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Digital Media	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2018	1 of 1

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