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  6. Numerator Acquires Dynamite Data

M&A Deal Summary

Numerator Acquires Dynamite Data

On August 7, 2013, Numerator acquired information technology company Dynamite Data

Acquisition Highlights
  • This is Numerator’s 1st transaction in the Information Technology sector.
  • This is Numerator’s 1st transaction in the United States.
  • This is Numerator’s 1st transaction in Nevada.

M&A Deal Summary
Date 2013-08-07
Target Dynamite Data
Sector Information Technology
Buyer(s) Numerator
Deal Type Add-on Acquisition

Target

Dynamite Data

Minden, Nevada, United States
Dynamite Data LLC provides retail channel intelligence for retailers, manufacturers, and consumers, offering access to the most comprehensive, timely, and actionable insights.

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Buyer(S) 1

Buyer

Numerator

Chicago, Illinois, United States
Category Company
Founded 1990
Sector Information Services
DESCRIPTION

Numerator is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Numerator is the only company in the marketplace to connect omnichannel purchase data and comprehensive path data to deliver an unmatched view of the consumer shopping and purchase experience. Numerator was formed in 1990 and is based in Chicago, Illinois.

DEAL STATS #
Overall 1 of 11
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 10
State: Nevada M&A 1 of 1
Country: United States M&A 1 of 8
Year: 2013 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-24 Competitrack

Long Island City, New York, United States

Competitrack is a provider of directly placed product and image advertising data across 22 media channels including TV, print, radio, online display, online video, social, and mobile advertising.

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Mergr

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