M&A Deal Summary

Numerator Acquires 360pi

On April 12, 2017, Numerator acquired internet software and services company 360pi

Acquisition Highlights
  • This is Numerator’s 4th transaction in the Internet Software and Services sector.
  • This is Numerator’s 2nd transaction in Canada.
  • This is Numerator’s 1st transaction in Ontario.

M&A Deal Summary

Date 2017-04-12
Target 360pi
Sector Internet Software and Services
Buyer(s) Numerator
Deal Type Add-on Acquisition

Target

360pi

Ottawa, Ontario, Canada
360pi Corp. is a provider of online product and pricing intelligence. 360pi has established itself as a trusted source for eCommerce insight through granular pricing and product information. 360pi was formed in 2009 and is based in Ottawa, Ontario.

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Buyer(S) 1

Buyer

Numerator

Chicago, Illinois, United States

Category Company
Founded 1990
Sector Information Services
DESCRIPTION

Numerator is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Numerator is the only company in the marketplace to connect omnichannel purchase data and comprehensive path data to deliver an unmatched view of the consumer shopping and purchase experience. Numerator was formed in 1990 and is based in Chicago, Illinois.


DEAL STATS #
Overall 9 of 11
Sector (Internet Software and Services) 4 of 5
Type (Add-on Acquisition) 8 of 10
State (Ontario) 1 of 1
Country (Canada) 2 of 2
Year (2017) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-08 Brandtale

New York, New York, United States

Brandtale, Inc. is a provider of cloud based platform for digital branded content and native advertising competitive intelligence.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-29 InfoScout

San Francisco, California, United States

InfoScout maintains America’s largest, most representative shopper panel, monitoring consumer purchase activity across online and brick-and-mortar retail channels. The company collects real-time purchase data across every key consumer category, from consumer electronics to CPG, and enables on-demand access for its clients. These shoppers also complete in-the-moment surveys to more fully explain the “why behind the buy.”

Buy -