M&A Deal Summary

NPD Acquires Pricing Excellence

On November 3, 2020, NPD acquired internet software and services company Pricing Excellence

Acquisition Highlights
  • This is NPD’s 1st transaction in the Internet Software and Services sector.
  • This is NPD’s 4th transaction in the United States.
  • This is NPD’s 1st transaction in Connecticut.

M&A Deal Summary

Date 2020-11-03
Target Pricing Excellence
Sector Internet Software and Services
Buyer(s) NPD
Deal Type Add-on Acquisition

Target

Pricing Excellence

Suffield, Connecticut, United States
Pricing Excellence is a retail analytics company that uses proprietary cloud-based computing technologies to deliver market insights. Pricing Excellence was founded in 2006 and is based in Suffield, Connecticut.

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Buyer(S) 1

Buyer

NPD

Port Washington, New York, United States

Category Company
Founded 1966
Sector Information Services
DESCRIPTION

NPD offers data, industry expertise, and prescriptive analytics to help clients grow their businesses in a changing world. NPD helps to measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. NPD was established in 1966 and is based in Port Washington, New York.


DEAL STATS #
Overall 5 of 5
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (Connecticut) 1 of 1
Country (United States) 4 of 4
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-20 Nielsen - U.S. Market Information and Research Services

New York, New York, United States

Nielsen’s U.S. market information and research services includes U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.

Buy -