M&A Deal Summary

NPD Acquires Nielsen - U.S. Market Information and Research Services

On January 20, 2017, NPD acquired information services company Nielsen - U.S. Market Information and Research Services from Nielsen

Acquisition Highlights
  • This is NPD’s 1st transaction in the Information Services sector.
  • This is NPD’s 3rd transaction in the United States.
  • This is NPD’s 1st transaction in New York.

M&A Deal Summary

Date 2017-01-20
Target Nielsen - U.S. Market Information and Research Services
Sector Information Services
Buyer(s) NPD
Sellers(s) Nielsen
Deal Type Divestiture

Target

Nielsen - U.S. Market Information and Research Services

New York, New York, United States
Nielsen’s U.S. market information and research services includes U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.

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Buyer(S) 1

Buyer

NPD

Port Washington, New York, United States

Category Company
Founded 1966
Sector Information Services
DESCRIPTION

NPD offers data, industry expertise, and prescriptive analytics to help clients grow their businesses in a changing world. NPD helps to measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. NPD was established in 1966 and is based in Port Washington, New York.


DEAL STATS #
Overall 4 of 5
Sector (Information Services) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 3 of 4
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-06 Counter Intelligence Retail

York, United Kingdom

Counter Intelligence Retail Ltd. is a travel retail market research and data analysis agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-03 Pricing Excellence

Suffield, Connecticut, United States

Pricing Excellence is a retail analytics company that uses proprietary cloud-based computing technologies to deliver market insights. Pricing Excellence was founded in 2006 and is based in Suffield, Connecticut.

Buy -

Seller(S) 1

SELLER

Nielsen

New York, New York, United States

Category Company
Founded 1923
Sector Information Services
Employees14,000
Revenue 3.5B USD (2021)
DESCRIPTION
Nielsen office in Columbia, Maryland.
Nielsen office in Columbia, Maryland.

Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.


DEAL STATS #
Overall 6 of 10
Sector (Information Services) 3 of 4
Type (Divestiture) 5 of 9
State (New York) 2 of 4
Country (United States) 4 of 7
Year (2017) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-20 Nielsen - Ad Intelligence Service

Saint-Laurent, Quebec, Canada

Nielsen - Ad Intelligence Service is a provider of actionable data to compare activity across media categories, allowing clients to tap into historical data by company, category, brand, media and many other categories.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-03 vBrand

Tel Aviv, Israel

vBrand Ltd. is a provider of technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. vBrand is based in Tel Aviv, Israel.

Buy -