M&A Deal Summary

NP Digital Acquires Yodel Mobile

On April 8, 2025, NP Digital acquired marketing company Yodel Mobile

Acquisition Highlights
  • This is NP Digital’s 1st transaction in the Marketing sector.
  • This is NP Digital’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2025-04-08
Target Yodel Mobile
Sector Marketing
Buyer(s) NP Digital
Deal Type Add-on Acquisition

Target

Yodel Mobile

London, United Kingdom
Yodel Mobile specialize in App Store Optimization (ASO), user acquisition, mobile consultancy, and creative services tailored to mobile apps. Yodel Mobile was founded in 2007 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

NP Digital

Las Vegas, Nevada, United States

Category Company
Sector Marketing
DESCRIPTION

NP Digital is a performance marketing agency focused on enterprise and mid-market challenger brands. The company views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. NP Digital is based in Las Vegas, Nevada.


DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-30 REBL House

Montreal, Quebec, Canada

REBL House is a full-service creative and branding agency specializing in creative strategy, branding, copywriting, and full-service video, photo, audio, and graphic & motion production. It converts limitless imagination into compelling content that sparks meaningful conversation and actionable results. REBL House was formed in 2014 and is based in Montreal, Quebec.

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