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  5. NowVertical Acquires Smartlytics

M&A Deal Summary

NowVertical Acquires Smartlytics

On December 12, 2022, NowVertical acquired information technology company Smartlytics

Acquisition Highlights
  • This is NowVertical’s 5th transaction in the Information Technology sector.
  • This is NowVertical’s 3rd transaction in the United Kingdom.

M&A Deal Summary
Date 2022-12-12
Target Smartlytics
Sector Information Technology
Buyer(s) NowVertical
Deal Type Add-on Acquisition

Target

Smartlytics

Coventry, United Kingdom
Smartlytics develops end-to-end data solutions to eliminate data silos and create a single source of truth. As a full-service customer insight and analytics company, Smartlytics specializes in customer data science providing “SMART” recurring revenue contracts for corporations. Smartlytics was founded in 2016 and is based in Coventry, England.

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Buyer(S) 1

Buyer

NowVertical

Toronto, Ontario, Canada
Category Company
Sector Software
Revenue 47M CAD (2024)
DESCRIPTION

NowVertical is a big data, Vertical Intelligence ("VI") software and services company that is growing organically and through acquisition. NowVertical is based in Toronto, Ontario.

DEAL STATS #
Overall 6 of 6
Sector: Information Technology M&A 5 of 5
Type: Add-on Acquisition M&A Deals 6 of 6
Country: United Kingdom M&A 3 of 3
Year: 2022 M&A 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-12 Acrotrend

London, United Kingdom

Acrotrend is a customer data & analytics consultancy that will complement NOW’s established UK technology presence with practical data science and sophisticated AI to enhance customer lifetime value (“CLV”) for our clients. Acrotrend was founded in 2007 and is based in London, England.

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