M&A Deal Summary

NowVertical Acquires Resonant Analytics

On July 21, 2022, NowVertical acquired information technology company Resonant Analytics

Acquisition Highlights
  • This is NowVertical’s 3rd transaction in the Information Technology sector.
  • This is NowVertical’s 2nd transaction in the United States.
  • This is NowVertical’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2022-07-21
Target Resonant Analytics
Sector Information Technology
Buyer(s) NowVertical
Deal Type Add-on Acquisition

Target

Resonant Analytics

Princeton, New Jersey, United States
Resonant Analytics is a data-backed business solution developing proven multi-channel marketing strategies based on big data intelligence. Resonant Analytics was founded in 2011 and is based in Princeton, New Jersey.

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Buyer(S) 1

Buyer

NowVertical

Toronto, Ontario, Canada
Category Company
Sector Software
Revenue 52M CAD (2023)
DESCRIPTION

NowVertical is a big data, Vertical Intelligence ("VI") software and services company that is growing organically and through acquisition. NowVertical is based in Toronto, Ontario.

DEAL STATS #
Overall 4 of 6
Sector (Information Technology) 3 of 5
Type (Add-on Acquisition) 4 of 6
State (New Jersey) 1 of 1
Country (United States) 2 of 2
Year (2022) 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-06 Allegient Defense

Arlington, Virginia, United States

Allegient Defense is a trusted advisor and partner to the U.S. Federal Government, providing technical expertise related to cloud computing, data analytics, artificial intelligence/machine learning, directed energy, autonomous aerial vehicles, and next-generation weapons systems. Allegient Defense was founded in 2010 and is headquartered in Arlington, Virginia.

Buy $10M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-12 Smartlytics

Coventry, United Kingdom

Smartlytics develops end-to-end data solutions to eliminate data silos and create a single source of truth. As a full-service customer insight and analytics company, Smartlytics specializes in customer data science providing “SMART” recurring revenue contracts for corporations. Smartlytics was founded in 2016 and is based in Coventry, England.

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