M&A Deal Summary

O3 Industries and Novum Capital Acquire Gumtree

On December 1, 2021, private equity firms O3 Industries and Novum Capital acquired internet software and services company Gumtree from Adevinta

Acquisition Highlights
  • This is O3 Industries’ 2nd and Novum Capital’s 2nd transaction in the Internet Software and Services sector.
  • This is O3 Industries’ 2nd and Novum Capital’s 2nd transaction in the United Kingdom.

M&A Deal Summary

Date 2021-12-01
Target Gumtree
Sector Internet Software and Services
Buyer(s) O3 Industries
Novum Capital
Sellers(s) Adevinta
Deal Type Divestiture

Target

Gumtree

London, United Kingdom
Gumtree is a digital classifieds platform, that connects millions of buyers and sellers to create thousands of successful transactions every day. Gumtree was founded in 2000 and is based in London, England.

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Buyer(S) 2

DESCRIPTION

O3 Industries is an operationally focused private investment firm focused on complex situations including carve outs, bankruptcy auctions, restructurings, and other special situations. The Firm does not have any stated sector preferences and looks to hold acquisitions indefinitely. O3 Industries is headquartered in New York City.


DEAL STATS #
Overall 5 of 5
Sector: Internet Software and Services M&A 2 of 2
Type: Divestiture M&A Deals 5 of 5
Country: United Kingdom M&A 2 of 2
Year: 2021 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 Motors.co.uk

Abingdon, United Kingdom

Motors.co.uk is a classifieds site that makes the car buying and selling process intuitive and simple. Motors offer hundreds of thousands of cars seamlessly across its platform. This enables car dealers in the UK to easily reach customers and gives buyers access to more choices. Motors.co.uk was founded in 2007 and is based in Abingdon, England.

Buy -
Buyer

Novum Capital

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2006
PE ASSETS 300M EUR
Size Small
Type Sector Agnostic
DESCRIPTION

Novum Capital is a private equity firm focused on investing in profitable small and medium-sized businesses across Germany, Austria, and Switzerland. The Firm invests equity and debt capital to support buyouts of companies with revenue up to €200 million and EBITDA of at least €5 million. Novum typically commits up to €150 million per transaction. Novum avoids companies with low barriers to entry, high customer concentration, high cyclicality, or operating in biotechnology and real estate. Novum Capital was founded in 2006 and is headquartered in Frankfurt, Germany.


DEAL STATS #
Overall 9 of 9
Sector: Internet Software and Services M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
Country: United Kingdom M&A 2 of 2
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 Motors.co.uk

Abingdon, United Kingdom

Motors.co.uk is a classifieds site that makes the car buying and selling process intuitive and simple. Motors offer hundreds of thousands of cars seamlessly across its platform. This enables car dealers in the UK to easily reach customers and gives buyers access to more choices. Motors.co.uk was founded in 2007 and is based in Abingdon, England.

Buy -

Seller(S) 1

SELLER

Adevinta

Amsterdam, Netherlands

Category Company
Founded 2018
Sector Internet Software and Services
Employees3,826
Revenue 674M NOK (2020)
DESCRIPTION

Adevinta is a marketplace specialist that helps local digital marketplaces thrive through global connections and networks of knowledge. The company's marketplaces unlock the full value in every person, place, and thing – helping local communities prosper and leaving a positive footprint on the world. It serves people where they live, acknowledging what’s special about every culture and every place. Adevinta was founded in 2018 and is based in Amsterdam, Netherlands.


DEAL STATS #
Overall 3 of 4
Sector: Internet Software and Services M&A 3 of 4
Type: Divestiture M&A Deals 3 of 4
Country: United Kingdom M&A 2 of 2
Year: 2021 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 Motors.co.uk

Abingdon, United Kingdom

Motors.co.uk is a classifieds site that makes the car buying and selling process intuitive and simple. Motors offer hundreds of thousands of cars seamlessly across its platform. This enables car dealers in the UK to easily reach customers and gives buyers access to more choices. Motors.co.uk was founded in 2007 and is based in Abingdon, England.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-21 Adevinta - Spanish Online Classifieds Businesses

Madrid, Spain

Adevinta's Spanish Online Classifieds Businesses comprise a portfolio of digital marketplaces that operate across key verticals, including automotive, employment, real estate, and general classifieds. Adevinta's Spanish online classifieds businesses are based in Madrid, Spain.

Sell -