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  6. Novo Benefits Acquires Allay

M&A Deal Summary

Novo Benefits Acquires Allay

On February 19, 2020, Novo Benefits acquired internet software and services company Allay

Acquisition Highlights
  • This is Novo Benefits’ 1st transaction in the Internet Software and Services sector.
  • This is Novo Benefits’ 1st transaction in the United States.
  • This is Novo Benefits’ 1st transaction in California.

M&A Deal Summary
Date 2020-02-19
Target Allay
Sector Internet Software and Services
Buyer(s) Novo Benefits
Deal Type Add-on Acquisition

Target

Allay

San Francisco, California, United States
Allay, Inc. is a technology platform that makes it easy for benefit consultants to model and quote all types of self-funded health plans. Allay is based in San Francisco, California.

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Buyer(S) 1

Buyer

Novo Benefits

Englewood, Colorado, United States
Category Company
Founded 2007
Sector Internet Software and Services
DESCRIPTION

Novo Benefits LLC is a premiere self-funded solution focused on bringing Fortune 500 benefits to mid-market employer groups. As self-funding experts, we are constantly searching for the best products and services to help our clients maximize their benefits plans and stretch their dollar. Novo Benefits LLC was established in 2007 and is based in Englewood, Colorado.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1
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