M&A Deal Summary

Novatae Acquires Ajax

On April 10, 2025, Novatae acquired insurance company Ajax

Acquisition Highlights
  • This is Novatae’s 4th transaction in the Insurance sector.
  • This is Novatae’s 3rd transaction in the United States.
  • This is Novatae’s 1st transaction in Georgia.

M&A Deal Summary

Date 2025-04-10
Target Ajax
Sector Insurance
Buyer(s) Novatae
Deal Type Add-on Acquisition
Advisor(s) Frost Brown Todd (Legal)

Target

Ajax

Atlanta, Georgia, United States
Ajax is a specialized insurance broker specializing in professional liability, management liability, and technology/cyber liability. The company assists with client meetings, proposals, coverage comparisons, and all aspects of marketing and servicing our clients’ professional liability, management liability, and technology/cyber liability accounts. Ajax was founded in 2012 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

Novatae

Dallas, Texas, United States

Category Company
Sector Insurance
DESCRIPTION

Novatae is a full-service wholesale insurance brokerage, managing general agency and program manager providing brokers and their clients with specialty insurance products and services for complex and hard-to-place risks across property, casualty, workers’ compensation, cyber, professional, management, construction, environmental, garage, inland marine/ocean marine and more. Novatae is based in Dallas, Texas.


DEAL STATS #
Overall 4 of 4
Sector: Insurance M&A 4 of 4
Type: Add-on Acquisition M&A Deals 4 of 4
State: Georgia M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-09 Denali Specialty Group

Saint Louis, Missouri, United States

Denali Specialty Group is a full-service insurance intermediary. Denali has a primary niche in investment properties and an additional focus on cannabis, excess worker compensation, and student housing. Denali Specialty Group was founded in 2019 and is based in Saint Louis, Missouri.

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