Investment Summary

Noson Lawen Partners and Aavin Equity Advisors Invest In Greenleaf Book Group

On July 28, 2011, private equity firms Noson Lawen Partners and Aavin Equity Advisors invested in publishing company Greenleaf Book Group

Investment Highlights
  • This is Noson Lawen Partners’ 1st and Aavin Equity Advisors’ 1st transaction in the Publishing sector.
  • This is Noson Lawen Partners’ 4th and Aavin Equity Advisors’ 6th transaction in the United States.
  • This is Noson Lawen Partners’ 1st and Aavin Equity Advisors’ 2nd transaction in Texas.

Investment Summary

Date 2011-07-28
Target Greenleaf Book Group
Sector Publishing
Investor(s) Noson Lawen Partners
Aavin Equity Advisors
Deal Type Growth Capital
Advisor(s) DeSilva+Phillips Corporate Finance LLC (Financial)

Target

Greenleaf Book Group

Austin, Texas, United States
Greenleaf Book Group is a publisher and distributor of adult non-fiction and fiction trade books both paper and electronic that specializes in the development of independent authors and the growth of small presses. Greenleaf Book Group was founded in 1997 and is based in Austin, Texas.

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Investor(S) 2

Investor

Noson Lawen Partners

New York, New York, United States

Investor Investor


Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Noson Lawen Partners is private equity firm targets to invest in lower middle market traditional information and media companies throughout the US. It looks to invest $3 - $10 million in companies with revenues of $10 – $20 million. Prospective transaction situation includes buyouts and growth capital financing. Noson Lawen Partners was formed in 2004 and is based in New York City. The Firm has additional office in Lionvile, Pennsylvania.


DEAL STATS #
Overall 4 of 6
Sector (Publishing) 1 of 1
Type (Growth Capital) 3 of 4
State (Texas) 1 of 1
Country (United States) 4 of 6
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-08-05 Chain Store Guide

Tampa, Florida, United States

Chain Store Guide is a provider of comprehensive and definitive retail and foodservice intelligence to businesses around the world. Chain Store Guide details all major retailers, restaurants, distributors, and wholesalers in the United States and Canada with contact information on over 650,000 establishments. Chain Store Guide was founded in 1934 and is based in Tampa, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-19 Privcap

Brooklyn, New York, United States

Privcap is a video information company focused on private capital market thought-leaders across the globe. Privcap is a business media executive who specializes in digital strategies. Privcap was founded in 2010 and is based in Brooklyn, New York.

Buy -
Investor

Aavin Equity Advisors

Cedar Rapids, Iowa, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 275M USD
Size Small
Type Sector Agnostic
DESCRIPTION

AAVIN Private Equity is a private investment firm that targets investments in smaller companies at all stages of development from early stage to later stage/buyouts. AAVIN typically looks for opportunities located in the Midwest and typically commits $1 to $5 million of capital per transaction. Sectors of interest include medical services & devices, telecommunications, manufacturing & distribution, industrial products & services and computer & software. AAVIN was formed in 1999 and is based in Cedar Rapids, Iowa.


DEAL STATS #
Overall 6 of 14
Sector (Publishing) 1 of 1
Type (Growth Capital) 2 of 2
State (Texas) 2 of 3
Country (United States) 6 of 14
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-21 Handy Industries

Marshalltown, Iowa, United States

Handy Industries, LLC ("Handy") manufactures and distributes steel fabricated shop products and truck accessories.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-28 PMT Industries

Surgoinsville, Tennessee, United States

PMT Industries is a forger of complex steel parts for the heavy truck, automotive, construction, and marine industries. The plant's design features an efficient straight-line process flow that minimizes material handling and inventory requirements.

Sell -