M&A Deal Summary

Northstar Travel Group Acquires travAlliancemedia

On October 8, 2019, Northstar Travel Group acquired digital media company travAlliancemedia

Acquisition Highlights
  • This is Northstar Travel Group’s 2nd transaction in the Digital Media sector.
  • This is Northstar Travel Group’s 5th transaction in the United States.
  • This is Northstar Travel Group’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2019-10-08
Target travAlliancemedia
Sector Digital Media
Buyer(s) Northstar Travel Group
Deal Type Add-on Acquisition

Target

travAlliancemedia

Westampton, New Jersey, United States
travAlliancemedia LLC is a marketing service, digital media, event, and information company serving the retail travel community in North America. travAlliancemedia is the owner of well-known brands including TravelPulse.com, TravelPulse Canada, Agent at Home, Travel Agent Academy, Agent Studio, and a portfolio of custom content solutions, marketing services, and software and marketing tools for the retail travel community.

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Buyer(S) 1

Buyer

Northstar Travel Group

Secaucus, New Jersey, United States
Category Company
Founded 1989
Sector Information Services
DESCRIPTION

Northstar Travel Group is a provider of business-to-business information, content, events, data, research, custom content, and software dedicated to the global travel and meetings industries. Northstar is the owner of well-known brands and products including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, M&C China, Phocuswright and Inntopia. Northstar Travel Group was founded in 1989 and is based in Secaucus, New Jersey.

DEAL STATS #
Overall 9 of 9
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 6 of 6
State (New Jersey) 1 of 1
Country (United States) 5 of 5
Year (2019) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-08 CAT Media

West Sussex, United Kingdom

CAT Media is a global multiplatform business-to-business marketing service, information and events business serving the meetings and incentive industry. CAT Media owns leading brands serving the UK and global MICE industry including Meetings & Incentive Travel, Association Meetings International, Meetpie.com, an online membership portal for meetings professionals, M&IT Challenges, M&IT Awards, VenueSource.com, and Convention-Source.com.

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