Add-on Acquisition • Marketing

North Media Acquires Svensk Direktreklam

On December 29, 2023, North Media acquired marketing company Svensk Direktreklam for 350M SEK

Acquisition Context

This is North Media’s 1st transaction in the Marketing sector.
This is North Media’s 0th largest (disclosed) transaction.
This is North Media’s 1st transaction in Sweden.

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M&A Deal Summary
Date	December 29, 2023
Target	Svensk Direktreklam
Sector	Marketing
Buyer(s)	North Media
Deal Type	Add-on Acquisition
Deal Value	350M SEK

Target Company

Svensk Direktreklam

Stockholm, Sweden

Svensk Direktreklam (SDR) is a private direct mail company that offers customers unaddressed direct mail and target group-selected direct mail and helps with everything from idea and target group selection to distribution and impact measurement. Svensk Direktreklam was formed in 1994 and is based in Stockholm, Sweden.

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Buyer Overview 1

Buyer

North Media

Søborg, Denmark

Category	Company
Founded	1965
Sector	Media
Employees	648
Revenue	1.3B DKK (2024)

DESCRIPTION

North Media is a modern media company, its corporate mission has been to communicate advertisements and information to consumers. North Media was founded in 1965 and is based in Søborg, Denmark.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Marketing	1 of 1
Type: Add-on Acquisition	3 of 3
Country: Sweden	1 of 1
Year: 2023	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2012-03-09	HentTilbud ApS Copenhagen, Denmark HentTilbud ApS is a provider of an online RFQ (request for quotation) services.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2012-03-09

HentTilbud ApS

Copenhagen, Denmark

HentTilbud ApS is a provider of an online RFQ (request for quotation) services.

Buy

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