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M&A Deal Summary

North Media Acquires Svensk Direktreklam

On December 29, 2023, North Media acquired marketing company Svensk Direktreklam for 350M SEK

Acquisition Highlights
  • This is North Media’s 1st transaction in the Marketing sector.
  • This is North Media’s 0th largest (disclosed) transaction.
  • This is North Media’s 1st transaction in Sweden.

M&A Deal Summary
Date 2023-12-29
Target Svensk Direktreklam
Sector Marketing
Buyer(s) North Media
Deal Type Add-on Acquisition
Deal Value 350M SEK

Target

Svensk Direktreklam

Stockholm, Sweden
Svensk Direktreklam (SDR) is a private direct mail company that offers customers unaddressed direct mail and target group-selected direct mail and helps with everything from idea and target group selection to distribution and impact measurement. Svensk Direktreklam was formed in 1994 and is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

North Media

Søborg, Denmark
Category Company
Founded 1965
Sector Media
Employees648
Revenue 1.3B DKK (2024)
DESCRIPTION

North Media is a modern media company, its corporate mission has been to communicate advertisements and information to consumers. North Media was founded in 1965 and is based in Søborg, Denmark.

DEAL STATS #
Overall 3 of 3
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Sweden M&A 1 of 1
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-09 HentTilbud ApS

Copenhagen, Denmark

HentTilbud ApS is a provider of an online RFQ (request for quotation) services.

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