Investment Summary

North Castle Partners and Balance Point Capital Partners Invest In BlueRoot Health

On January 1, 2020, private equity firm North Castle Partners and mezzanine finance firm Balance Point Capital Partners invested in consumer products company BlueRoot Health

Investment Highlights
  • This is North Castle Partners’ 15th and Balance Point Capital Partners’ 3rd transaction in the Consumer Products sector.
  • This is North Castle Partners’ 42nd and Balance Point Capital Partners’ 27th transaction in the United States.
  • This is North Castle Partners’ 3rd and Balance Point Capital Partners’ 6th transaction in Connecticut.

Investment Summary

Date 2020-01-01
Target BlueRoot Health
Sector Consumer Products
Investor(s) North Castle Partners
Balance Point Capital Partners
Deal Type Growth Capital

Target

BlueRoot Health

Middletown, Connecticut, United States
BlueRoot Health is a consumer health company building brands that fuel lasting happiness and health for people and the planet. BlueRoot consists of a family of well-respected nutraceutical brands that includes Vital Nutrients, Bariatric Fusion, Hyperbiotics, and Finn, offering healthcare practitioners, their patients, and consumers alike a suite of meticulously crafted, innovative products that combine the best of clinically-proven science and the cleanest ingredients, tested to exceed industry safety and quality standards. BlueRoot Health is based in Middletown, Connecticut.

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Investor(S) 2

Investor

North Castle Partners

Greenwich, Connecticut, United States

Investor


Category Private Equity Firm
Founded 1997
Size Middle-Market
Type Sector Focused
DESCRIPTION

North Castle Partners is a specialist private equity firm that targets investments in consumer-driven product and service businesses. North Castle seeks control investments in companies that benefit from consumers looking to live 'healthier' lives as well as businesses that benefit from the baby boomer population. Specific areas of interest include aesthetics and personal care, consumer health, fitness and recreation, home and leisure, and nutrition. North Castle was formed in 1997 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 44 of 48
Sector (Consumer Products) 15 of 19
Type (Growth Capital) 14 of 17
State (Connecticut) 3 of 3
Country (United States) 42 of 46
Year (2020) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-01 Five Iron Golf

New York, New York, United States

Five Iron Golf is an urban indoor golf experience that combines a unique mixture of golf, design, and entertainment with the vision of making the game more inclusive and accessible. Five Iron Golf was founded in 2017 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-19 Mynd & Salon

Stamford, Connecticut, United States

Mynd Spa & Salon is an operator of prestige salons and day spas, offering high-end services and premium products at more than 110 salons and day spas located in major cities across the country, including New York, Chicago, San Francisco, Washington, D.C., Dallas and Phoenix.

Sell -
Investor

Balance Point Capital Partners

Westport, Connecticut, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2007
PE ASSETS 1.7B USD
Size Small
Type Sector Agnostic
DESCRIPTION

Balance Point Capital Advisors is a provider of equity and debt capital to middle-market US-based companies. The Firm looks to invest $5 to $30 million in companies generating $10 $150 million in revenue. The Firm invest in the range of $15 to $75 million with and enterprise value of $10 to $150 million. Funds are used to support a variety of needs, including private equity sponsored buyouts, strategic acquisitions, refinancing's, management buyouts, leveraged recapitalizations, and growth capital financing needs. Balance Point Capital is based in Westport, Connecticut.


DEAL STATS #
Overall 27 of 46
Sector (Consumer Products) 3 of 4
Type (Growth Capital) 14 of 26
State (Connecticut) 6 of 6
Country (United States) 27 of 44
Year (2020) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-08 ebbo

Rocky Hill, Connecticut, United States

ebbo is a developer and operator of cloud based comprehensive platform for membership and loyalty programs through an owned and operated channel and white label channel. ebbo was founded in 2001 and is based in Rocky Hill, Connecticut.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-07 Excellarate

Wayne, Pennsylvania, United States

Excellarate is a provider of customized software solutions and mission-critical IT services to insurance, healthcare and other companies that provide web-enabled services. Excellarate is based in Wayne, Pennsylvania.

Buy -