M&A Deal Summary

Noodle Education Acquires MindMax

On July 3, 2025, Noodle Education acquired business services company MindMax

Acquisition Highlights
  • This is Noodle Education’s 1st transaction in the Business Services sector.
  • This is Noodle Education’s 2nd transaction in the United States.
  • This is Noodle Education’s 1st transaction in Massachusetts.

M&A Deal Summary

Date 2025-07-03
Target MindMax
Sector Business Services
Buyer(s) Noodle Education
Deal Type Add-on Acquisition

Target

MindMax

Stoneham, Massachusetts, United States
MindMax provides enrollment marketing, recruitment, and strategic consulting services to colleges and universities. With deep expertise with adult and online learners, it helps institutions better realize their institutional mission. MindMax was formed in 2009 and is based in Stoneham, Massachusetts.

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Buyer(S) 1

Buyer

Noodle Education

New York, New York, United States

Category Company
Founded 2010
Sector Education
DESCRIPTION

Noodle Education is a network of universities, higher education leaders, providers, and students whose mission is to fuel innovation, imagination, agility, and efficiency in learning design, marketing, student recruitment, technology, student and faculty support, and remote clinical placement. The network's mandate is two-fold: transparency and the transformation of the higher ed landscape into a collaborative, accessible, affordable universe to lower the cost of higher ed. Noodle Education was formed in 2010 and is based in New York, New York.


DEAL STATS #
Overall 3 of 3
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: Massachusetts M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-19 Hubble Studios

Cape Town, South Africa

Hubble Studios is an eLearning company develop custom online education content and technology that will maximize learning impact and serve the missions of our partner institutions, foundations and clients. Hubble Studios was founded in 2012 and is based in Cape Town, South Africa.

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