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M&A Deal Summary

NOBULL Acquires Brady Brand

On January 30, 2024, NOBULL acquired apparel/textiles company Brady Brand from Alliance Consumer Growth

Acquisition Highlights
  • This is NOBULL’s 1st transaction in the Apparel/Textiles sector.
  • This is NOBULL’s 1st transaction in the United States.
  • This is NOBULL’s 1st transaction in California.

M&A Deal Summary
Date 2024-01-30
Target Brady Brand
Sector Apparel/Textiles
Buyer(s) NOBULL
Sellers(s) Alliance Consumer Growth
Deal Type Merger

Target

Brady Brand

Los Angeles, California, United States
Brady Brand is a next generation apparel brand. Brady Brand was founded in 2021 and is based in Los Angeles, California.

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Buyer(S) 1

Buyer

NOBULL

Boston, Massachusetts, United States
Category Company
Sector Apparel/Textiles
DESCRIPTION

NOBULL is a direct-to-consumer athletic footwear, apparel, and accessory company focused on training space. NOBULL is based in Boston, Massachusetts.

DEAL STATS #
Overall 1 of 1
Sector (Apparel/Textiles) 1 of 1
Type (Merger) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Alliance Consumer Growth

New York, New York, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2011
Size Small
Type Sector Focused
DESCRIPTION

Alliance Consumer Growth (ACG) is a private investment firm focused exclusively on high-growth consumer products and services companies. ACG looks to commit $10 to $50 million in businesses generating $5 to $50 million in sales. Specific areas of interest include food/beverage, health/beauty, household products, pet products, apparel, retail, restaurants, and education. Target companies typically possess differentiate products or services with strong brands and loyal customers. Alliance Consumer Growth was established in 2011 and is based in New York, New York.

DEAL STATS #
Overall 12 of 13
Sector (Apparel/Textiles) 1 of 1
Type (Merger) 2 of 2
State (California) 4 of 4
Country (United States) 12 of 13
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-01 Tata Harper

Whiting, Vermont, United States

Tata Harper produces highly effective and luxurious anti-aging beauty products that are completely free of synthetic and chemical ingredients. The Company uses 100% naturally derived ingredients without any genetically modified organisms (GMOs), toxins, fillers, artificial colors/fragrances, or synthetic chemicals. With a primary focus on the U.S. market, Tata Harper currently sells its products in 25 online stores, including its own direct-to-consumer website, Net-a-Porter, and Cult Beauty, as well as in over 800 brick-and-mortar retailers such as Sephora, Bluemercury, and Neiman Marcus. Tata Harper was formed in 2010 and is based in Whiting, Vermont.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-31 LOLA

New York, New York, United States

LOLA is a lifelong brand for women and a pioneer in the women’s reproductive health care category. The brand currently offers a range of trustworthy, effective, and transparent personal care products, including tampons, pads and liners made with 100% organic cotton, first period kits, cramp care, condoms, personal lubricant, and cleansing wipes—all designed and marketed for women, by women. LOLA was founded in 2014 and is based in New York, New York.

Sell -
Mergr

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