1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. New York >
  6. NM Incite Acquires SocialGuide

M&A Deal Summary

NM Incite Acquires SocialGuide

On November 12, 2012, NM Incite acquired media company SocialGuide

Acquisition Highlights
  • This is NM Incite’s 1st transaction in the Media sector.
  • This is NM Incite’s 1st transaction in the United States.
  • This is NM Incite’s 1st transaction in New York.

M&A Deal Summary
Date 2012-11-12
Target SocialGuide
Sector Media
Buyer(s) NM Incite
Deal Type Add-on Acquisition
Advisor(s) Pharus Advisors Holdings (Financial)

Target

SocialGuide

Brooklyn, New York, United States
SocialGuide is a provider of Social TV measurement, analytics and audience engagement solutions. SocialGuide identifies, captures and organizes social buzz from Twitter in real time for every program aired across 232 of the most popular U.S. television channels including Spanish language channels.

Search 215,130 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

NM Incite

New York, New York, United States
Category Company
Founded 2010
Sector Software
DESCRIPTION

NM Incite, a joint venture between Nielsen and McKinsey, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands.

DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2012 M&A 1 of 1
Mergr

Solution for

Product

Company

Legal