NinjaCat Acquires Shape

Shape is a pay-per-click (PPC) budget management software suite that helps marketing departments and agencies who operate at scale optimize their budgets with the ability to control, organize, and collaborate on ad spending. For those who manage PPC marketing efforts for potentially thousands of customers, this creates efficiency everywhere, with the ability to set automation that limit overspending, provide recommendations where budgets are being under-deployed, and monitor budget pacing to hit targets right on time. Shape is based in Bend, Oregon.