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M&A Deal Summary

Nielsen and McKinsey & Co. Acquire NM Incite

On September 26, 2010, Nielsen and McKinsey & Co. acquired software company NM Incite

Acquisition Highlights
  • This is Nielsen’s 1st and McKinsey & Co.’s 1st transaction in the Software sector.
  • This is Nielsen’s 9th and McKinsey & Co.’s 2nd transaction in the United States.
  • This is Nielsen’s 4th and McKinsey & Co.’s 1st transaction in New York.

M&A Deal Summary
Date 2010-09-26
Target NM Incite
Sector Software
Buyer(s) Nielsen
McKinsey & Co.
Deal Type Joint Venture

Target

NM Incite

New York, New York, United States
NM Incite, a joint venture between Nielsen and McKinsey, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands.

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Buyer(S) 2

Buyer

Nielsen

New York, New York, United States
Category Company
Founded 1923
Sector Information Services
Employees14,000
Revenue 3.5B USD (2021)
DESCRIPTION
Nielsen office in Columbia, Maryland.
Nielsen office in Columbia, Maryland.

Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.

DEAL STATS #
Overall 10 of 31
Sector: Software M&A 1 of 5
Type: Joint Venture M&A Deals 1 of 1
State: New York M&A 4 of 6
Country: United States M&A 9 of 22
Year: 2010 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-04 GlanceGuide.

Palo Alto, California, United States

GlanceGuide. Inc., an video analytics company. A provider of video analytics and engagement metrics, help advertisers, publishers and media planners & buyers simplify the complex task of measuring online video and television programs aired online.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-05-26 NeuroFocus

Berkeley, California, United States

NeuroFocus, Inc., a multinational neuromarketing company, provides in neurological testing for consumer research.

Buy -
Buyer

McKinsey & Co.

New York, New York, United States
Category Company
Founded 1926
Sector Business Services
Employees28,000
DESCRIPTION

McKinsey & Company is a global management consulting firm that helps institutions in the private, public, and social sectors achieve success. The Firm looks to bring expertise to clients anywhere in the world and works closely with teams at all levels of an organization to shape strategies, mobilize for change, build capabilities, and drive successful execution. McKinsey & Company was formed in 1926 and is based in New York City.

DEAL STATS #
Overall 2 of 13
Sector: Software M&A 1 of 3
Type: Joint Venture M&A Deals 1 of 1
State: New York M&A 1 of 2
Country: United States M&A 2 of 7
Year: 2010 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-01-12 Envision

Chicago, Illinois, United States

Envision is a marketing consulting firm focused on branding.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-21 Henry Rak Consulting Partners

Libertyville, Illinois, United States

Henry Rak Consulting Partners LLC is a provider of consulting services and focuses on revenue growth strategies.

Buy -
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