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| Category | Company |
|---|---|
| Founded | 1923 |
| Sector | Information Services |
| Employees | 14,000 |
| Revenue | 3.5B USD (2021) |
Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.
| DEAL STATS | # |
|---|---|
| Overall | 31 of 31 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Add-on Acquisition M&A Deals | 22 of 22 |
| Country: France M&A | 1 of 1 |
| Year: 2021 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2021-03-01 |
Nielsen - Advanced Video Advertising Business
New York, New York, United States Nielsen’s Advanced Video Advertising (AVA) business includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. |
Sell | - |
