M&A Deal Summary

Nielsen Acquires Repucom America

On June 21, 2016, Nielsen acquired information technology company Repucom America from GF Capital Management & Advisors

Acquisition Highlights
  • This is Nielsen’s 2nd transaction in the Information Technology sector.
  • This is Nielsen’s 19th transaction in the United States.
  • This is Nielsen’s 1st transaction in Connecticut.

M&A Deal Summary

Date 2016-06-21
Target Repucom America
Sector Information Technology
Buyer(s) Nielsen
Sellers(s) GF Capital Management & Advisors
Deal Type Add-on Acquisition

Target

Repucom America

Stamford, Connecticut, United States
Repucom America LLC is a provider of sports measurement, evaluation and intelligence analytics to sports industry.

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Buyer(S) 1

Buyer

Nielsen

New York, New York, United States

Category Company
Founded 1923
Sector Information Services
Employees14,000
Revenue 3.5B USD (2021)
DESCRIPTION
Nielsen office in Columbia, Maryland.
Nielsen office in Columbia, Maryland.

Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.


DEAL STATS #
Overall 24 of 31
Sector: Information Technology M&A 2 of 4
Type: Add-on Acquisition M&A Deals 18 of 22
State: Connecticut M&A 1 of 1
Country: United States M&A 19 of 22
Year: 2016 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-10 Informate Mobile Intelligence Pvt.

Mumbai, India

Informate Mobile Intelligence Pvt. Ltd. is a provider of mobile usage measurement across key markets.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-20 Gracenote

Emeryville, California, United States

Gracenote, Inc. is a provider of embedded technology, enriched content, and data services for digital entertainment solutions within the Internet, consumer electronics, mobile, and automotive markets.

Buy $560M

Seller(S) 1

SELLER

GF Capital Management & Advisors

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

GF Capital Private Equity is the private equity arm of GF Capital Management & Advisors LLC. GF Capital targets profitable companies with competitive market positions and strong management. The Firm looks to invest $15 to $50 million in companies valued between $20 and $150 million. Sectors of interest include media and entertainment, branded consumer products, and software for the media and communication industries. Target transaction types include buyouts, recapitalizations, and growth capital financings. GF Capital was formed in 2001 and is based in New York, New York.


DEAL STATS #
Overall 4 of 7
Sector: Information Technology M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 4
State: Connecticut M&A 1 of 2
Country: United States M&A 4 of 7
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-01 Mark Cross

New York, New York, United States

Mark Cross manufactures the finest leather goods for the horse and buggy rider. Mark Cross collections are inspired by the vintage archives, manufactured in Italian factories with artisanal craftsmanship, and use the finest leathers in the world, devoid of excess hardware and logos. Mark Cross was founded in 1845 and is based in New York, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-01 EEM World

Ecaussinnes, Belgium

EEM World is a creator of unique events sports by intersecting gastronomy, fashion, art, music, entertainment, and digital content with its elite competitions featuring athletes of the highest level EEM World was founded in 2004 and is based in Ecaussinnes, Belgium.

Buy -