M&A Deal Summary |
|
|---|---|
| Date | 2009-09-09 |
| Target | Korean Click Co. |
| Sector | Internet Software and Services |
| Buyer(s) | Nielsen |
| Deal Type | Add-on Acquisition |
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| Category | Company |
|---|---|
| Founded | 1923 |
| Sector | Information Services |
| Employees | 14,000 |
| Revenue | 3.5B USD (2021) |
Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.
| DEAL STATS | # |
|---|---|
| Overall | 8 of 31 |
| Sector: Internet Software and Services M&A | 5 of 9 |
| Type: Add-on Acquisition M&A Deals | 4 of 22 |
| Country: South Korea M&A | 1 of 1 |
| Year: 2009 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2008-04-08 |
IAG Research
New York, New York, United States IAG Research, Inc., is a provider of real-time syndicated information on television advertising effectiveness and in-program product placement. IAG utilizes a proprietary information collection system and customized software and reporting tools to provide detailed information on the performance of television advertising. The company sells its information to major advertisers, media agencies, networks and other customers where it is used to make critical decisions on the allocation of marketing budgets. |
Buy | $225M |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2010-05-04 |
GlanceGuide.
Palo Alto, California, United States GlanceGuide. Inc., an video analytics company. A provider of video analytics and engagement metrics, help advertisers, publishers and media planners & buyers simplify the complex task of measuring online video and television programs aired online. |
Buy | - |
