M&A Deal Summary |
|
|---|---|
| Date | 2014-09-18 |
| Target | Indicus Analytics Pvt. |
| Sector | Business Services |
| Buyer(s) | Nielsen |
| Deal Type | Add-on Acquisition |
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| Category | Company |
|---|---|
| Founded | 1923 |
| Sector | Information Services |
| Employees | 14,000 |
| Revenue | 3.5B USD (2021) |
Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.
| DEAL STATS | # |
|---|---|
| Overall | 17 of 31 |
| Sector: Business Services M&A | 1 of 2 |
| Type: Add-on Acquisition M&A Deals | 11 of 22 |
| Country: India M&A | 1 of 2 |
| Year: 2014 M&A | 1 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2013-09-30 |
Arbitron
Columbia, Maryland, United States Arbitron, Inc., is a provider of media and marketing research firm serving the media radio, television, cable, and out of home the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data. |
Buy | $1.3B |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2014-10-29 |
Affinnova
Waltham, Massachusetts, United States Affinnova is a technology platform of choice for companies seeking to dramatically improve their innovation and marketing success rates. |
Buy | - |
