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M&A Deal Summary

Nielsen Acquires Ebiquity - AdIntel Unit

On February 13, 2018, Nielsen acquired digital media company Ebiquity - AdIntel Unit from Ebiquity for 26M GBP

Acquisition Highlights
  • This is Nielsen’s 2nd transaction in the Digital Media sector.
  • This is Nielsen’s 5th largest (disclosed) transaction.
  • This is Nielsen’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2018-02-13
Target Ebiquity - AdIntel Unit
Sector Digital Media
Buyer(s) Nielsen
Sellers(s) Ebiquity
Deal Type Divestiture
Deal Value 26M GBP

Target

Ebiquity - AdIntel Unit

London, United Kingdom
Ebiquity Plc - AdIntel Unit is a provider of Marketing and media analytics consultancy on its Media Value Measurement (MVM) and Marketing Performance Optimisation (MPO) divisions which it said have grown faster than its Marketing Intelligence (MI) unit.

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Buyer(S) 1

Buyer

Nielsen

New York, New York, United States
Category Company
Founded 1923
Sector Information Services
Employees14,000
Revenue 3.5B USD (2021)
DESCRIPTION
Nielsen office in Columbia, Maryland.
Nielsen office in Columbia, Maryland.

Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.

DEAL STATS #
Overall 29 of 31
Sector: Digital Media M&A 2 of 2
Type: Divestiture M&A Deals 2 of 3
Country: United Kingdom M&A 2 of 2
Year: 2018 M&A 1 of 1
Size (of disclosed) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-02 BASES Pharmaceutical Forecasting

Netherlands

BASES Pharmaceutical Forecasting is a provider of pharmaceutical launch product and direct-to-consumer forecasting tools, proprietary normative databases.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-10 Precima

Toronto, Ontario, Canada

Precima, Inc. is a retail strategy and analytics company. Precima helps you drive sales, boost profitability, and build customer loyalty through customized, data-driven solutions. Precima, Inc. is based in Toronto, Ontario.

Buy -

Seller(S) 1

SELLER

Ebiquity

London, United Kingdom
Category Company
Founded 1997
Sector Information Services
Employees665
Revenue 77M GBP (2024)
DESCRIPTION

Ebiquity provides independent data-driven insights to the global media and marketing community to continuously improve client business performance. Ebiquity was incorporated in 1997 and is headquartered in London, the United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2018 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-15 FLE MARSH

Dublin, Ireland

FLE MARSH is a media consulting and auditing company.

Buy -
Mergr

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