M&A Deal Summary

Nielsen Acquires Arbitron

On September 30, 2013, Nielsen acquired media company Arbitron for 1.3B USD

Acquisition Highlights
  • This is Nielsen’s 7th transaction in the Media sector.
  • This is Nielsen’s largest (disclosed) transaction.
  • This is Nielsen’s 15th transaction in the United States.
  • This is Nielsen’s 1st transaction in Maryland.

M&A Deal Summary
Date 2013-09-30
Target Arbitron
Sector Media
Buyer(s) Nielsen
Deal Type Add-on Acquisition
Deal Value 1.3B USD
Advisor(s) Signal Hill Capital Group LLC (Financial)

Target

Arbitron

Columbia, Maryland, United States
Arbitron, Inc., is a provider of media and marketing research firm serving the media radio, television, cable, and out of home the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.

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Buyer(S) 1

Buyer

Nielsen

New York, New York, United States
Category Company
Founded 1923
Sector Information Services
Employees14,000
Revenue 3.5B USD (2021)
DESCRIPTION
Nielsen office in Columbia, Maryland.
Nielsen office in Columbia, Maryland.

Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.

DEAL STATS #
Overall 16 of 31
Sector (Media) 7 of 8
Type (Add-on Acquisition) 10 of 22
State (Maryland) 1 of 1
Country (United States) 15 of 22
Year (2013) 2 of 2
Size (of disclosed) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-17 Emerald Expositions

San Juan Capistrano, California, United States

Emerald Expositions is an operator of large business-to-business tradeshows in the United States across 10 end markets. Emerald has two principal sources of revenue: tradeshow revenue and revenue from print and digital publications and select conferences.

Sell $950M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-18 Indicus Analytics Pvt.

New Delhi, India

Indicus Analytics Pvt. Ltd. is an economic research and data analytics firm.

Buy -
Mergr

Product

Company

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