M&A Deal Summary

Nickelytics Acquires TruckAds

On August 23, 2024, Nickelytics acquired marketing company TruckAds

Acquisition Highlights
  • This is Nickelytics’ 2nd transaction in the Marketing sector.
  • This is Nickelytics’ 3rd transaction in the United States.
  • This is Nickelytics’ 1st transaction in Virginia.

M&A Deal Summary
Date 2024-08-23
Target TruckAds
Sector Marketing
Buyer(s) Nickelytics
Deal Type Add-on Acquisition

Target

TruckAds

Middleburg, Virginia, United States
TruckAds provides truck-side advertising, fleet graphic services, and its patented non-invasive Invisa-Frame System. It offers quality large-format graphics for commercial vehicles, transforming them into moving billboards to maximize brand visibility and engagement on the road. TruckAds was formed in 1996 and is based in Middleburg, Virginia.

Search 201,429 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Nickelytics

Tampa, Florida, United States
Category Company
Sector Digital Media
DESCRIPTION

Nickelytics is a platform that makes launching hyper-local Out-Of-Home advertising as simple, scalable, and measurable as online ads. Nickelytics is based in Tampa, Florida.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (Virginia) 1 of 1
Country (United States) 3 of 3
Year (2024) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-27 On Touch Go

Dallas, Texas, United States

On Touch Go is a Demand Side Platform (DSP) primarily focused on the Digital Out-of-Home (DOOH) advertising space, with a particular emphasis on mobility solutions. The platform leverages programmatic technology to deliver highly targeted and effective advertising campaigns. On Touch Go was formed in 2019 and is based in Dallas, Texas.

Buy -
Mergr

Product

Company

Legal