Add-on Acquisition • Marketing

Nickelytics Acquires TruckAds

On August 23, 2024, Nickelytics acquired marketing company TruckAds

Acquisition Context

This is Nickelytics’ 2nd transaction in the Marketing sector.
This is Nickelytics’ 3rd transaction in the United States.
This is Nickelytics’ 1st transaction in Virginia.

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M&A Deal Summary
Date	August 23, 2024
Target	TruckAds
Sector	Marketing
Buyer(s)	Nickelytics
Deal Type	Add-on Acquisition

Target Company

TruckAds

Middleburg, Virginia, United States

TruckAds provides truck-side advertising, fleet graphic services, and its patented non-invasive Invisa-Frame System. It offers quality large-format graphics for commercial vehicles, transforming them into moving billboards to maximize brand visibility and engagement on the road. TruckAds was formed in 1996 and is based in Middleburg, Virginia.

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Buyer Overview 1

Buyer

Nickelytics

Tampa, Florida, United States

Category	Company
Sector	Digital Media

DESCRIPTION

Nickelytics is a platform that makes launching hyper-local Out-Of-Home advertising as simple, scalable, and measurable as online ads. Nickelytics is based in Tampa, Florida.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Marketing	2 of 2
Type: Add-on Acquisition	3 of 3
State: Virginia	1 of 1
Country: United States	3 of 3
Year: 2024	3 of 3

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-06-27	On Touch Go Dallas, Texas, United States On Touch Go is a Demand Side Platform (DSP) primarily focused on the Digital Out-of-Home (DOOH) advertising space, with a particular emphasis on mobility solutions. The platform leverages programmatic technology to deliver highly targeted and effective advertising campaigns. On Touch Go was formed in 2019 and is based in Dallas, Texas.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-06-27

On Touch Go

Dallas, Texas, United States

On Touch Go is a Demand Side Platform (DSP) primarily focused on the Digital Out-of-Home (DOOH) advertising space, with a particular emphasis on mobility solutions. The platform leverages programmatic technology to deliver highly targeted and effective advertising campaigns. On Touch Go was formed in 2019 and is based in Dallas, Texas.

Buy

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