M&A Deal Summary

Nickelytics Acquires On Touch Go

On June 27, 2024, Nickelytics acquired marketing company On Touch Go

Acquisition Highlights
  • This is Nickelytics’ 1st transaction in the Marketing sector.
  • This is Nickelytics’ 2nd transaction in the United States.
  • This is Nickelytics’ 1st transaction in Texas.

M&A Deal Summary
Date 2024-06-27
Target On Touch Go
Sector Marketing
Buyer(s) Nickelytics
Deal Type Add-on Acquisition

Target

On Touch Go

Dallas, Texas, United States
On Touch Go is a Demand Side Platform (DSP) primarily focused on the Digital Out-of-Home (DOOH) advertising space, with a particular emphasis on mobility solutions. The platform leverages programmatic technology to deliver highly targeted and effective advertising campaigns. On Touch Go was formed in 2019 and is based in Dallas, Texas.

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Buyer(S) 1

Buyer

Nickelytics

Tampa, Florida, United States
Category Company
Sector Digital Media
DESCRIPTION

Nickelytics is a platform that makes launching hyper-local Out-Of-Home advertising as simple, scalable, and measurable as online ads. Nickelytics is based in Tampa, Florida.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 2 of 3
State (Texas) 1 of 1
Country (United States) 2 of 3
Year (2024) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-11 Signs Printing Solutions

Miami, Florida, United States

Signs Printing Solutions is focused on using state-of-the-art technology and providing custom solutions. Signs Printing Solutions is based in Miami, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-23 TruckAds

Middleburg, Virginia, United States

TruckAds provides truck-side advertising, fleet graphic services, and its patented non-invasive Invisa-Frame System. It offers quality large-format graphics for commercial vehicles, transforming them into moving billboards to maximize brand visibility and engagement on the road. TruckAds was formed in 1996 and is based in Middleburg, Virginia.

Buy -
Mergr

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