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M&A Deal Summary

Nexxen International Acquires Adinnovation

On February 1, 2017, Nexxen International acquired digital media company Adinnovation

Acquisition Highlights
  • This is Nexxen International’s 1st transaction in the Digital Media sector.
  • This is Nexxen International’s 1st transaction in Japan.

M&A Deal Summary
Date 2017-02-01
Target Adinnovation
Sector Digital Media
Buyer(s) Nexxen International
Deal Type Add-on Acquisition

Target

Adinnovation

Tokyo, Japan
Adinnovation, Inc. is a specialized marketing company headquartered in Japan providing comprehensive services for monetization of apps. Adinnovation is the leader in Japan’s smartphone advertising industry. The company specialises in smartphone application and mobile advertising marketing promotion, implementation, management, tracking, and media site monetization. Adinnovation has begun expanding into China, Southeast Asia and several other markets.

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Buyer(S) 1

Buyer

Nexxen International

Tel Aviv, United States
Category Company
Founded 2007
Sector Internet Software and Services
Employees854
Revenue 365M USD (2024)
DESCRIPTION

Nexxen International is a mobile user acquisition platform for advertising agencies and brands. Nexxen International was founded in 2007 and is based in Tel Aviv-Yafo, Israel.

DEAL STATS #
Overall 2 of 6
Sector: Digital Media M&A 1 of 2
Type: Add-on Acquisition M&A Deals 2 of 3
Country: Japan M&A 1 of 1
Year: 2017 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-08 AreaOne

Tel Aviv, Israel

AreaOne Ltd. is a social marketing technology company.

Buy $17M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-07 Tremor Video - Focuses Business

New York, New York, United States

Tremor Video, Inc. - Focuses Business is a patented auto-optimisation solution for buying cross-screen video brand advertising.

Buy $50M
Mergr

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