Add-on Acquisition • Digital Media

Nexxen International Acquires Adinnovation

On February 1, 2017, Nexxen International acquired digital media company Adinnovation

Acquisition Context

This is Nexxen International’s 1st transaction in the Digital Media sector.
This is Nexxen International’s 1st transaction in Japan.

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M&A Deal Summary
Date	February 1, 2017
Target	Adinnovation
Sector	Digital Media
Buyer(s)	Nexxen International
Deal Type	Add-on Acquisition

Target Company

Adinnovation

Tokyo, Japan

Adinnovation, Inc. is a specialized marketing company headquartered in Japan providing comprehensive services for monetization of apps. Adinnovation is the leader in Japan’s smartphone advertising industry. The company specialises in smartphone application and mobile advertising marketing promotion, implementation, management, tracking, and media site monetization. Adinnovation has begun expanding into China, Southeast Asia and several other markets.

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