Growth Capital • Business Services

Next Practices Group Invests In 104 West Partners

On September 20, 2023, Next Practices Group invested in business services company 104 West Partners

Investment Context

This is Next Practices Group’s 1st transaction in the Business Services sector.
This is Next Practices Group’s 1st transaction in the United States.
This is Next Practices Group’s 1st transaction in Colorado.

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Investment Summary
Date	September 20, 2023
Target	104 West Partners
Sector	Business Services
Investor(s)	Next Practices Group
Deal Type	Growth Capital

Target Company

104 West Partners

Denver, Colorado, United States

104 West is a communications agency that brings deep expertise in B2B technology and a narrative-first philosophy to connect with key audiences and produce proven, measurable results. The agency helps organizations large and small drive powerful, strategic communications programs for their technologies, products, people, and ideas. 104 West Partners is headquartered in Denver, CO, with a presence in Austin and the San Francisco Bay Area.

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Investor Overview 1

Investor

Next Practices Group

Austin, Texas, United States

Category	Company
Sector	Business Services

DESCRIPTION

Next Practices Group (NPG) is a founder-driven “nextwork” of firms that work together to solve problems and utilize proprietary media and analytics models to craft the right solution for each client. Firms within the network specialize in communications, marketing, public affairs, security, software, analytics, brand purpose, digital transformation, and PESO digital media. Next Practices Group is based in Austin, Texas.

Deal Context for Investor	#
Overall	1 of 1
Sector: Business Services	1 of 1
Type: Growth Capital	1 of 1
State: Colorado	1 of 1
Country: United States	1 of 1
Year: 2023	1 of 1

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