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  6. Next 15 Group Acquires M Booth & Associates

M&A Deal Summary

Next 15 Group Acquires M Booth & Associates

On August 4, 2009, Next 15 Group acquired marketing company M Booth & Associates

Acquisition Highlights
  • This is Next 15 Group’s 2nd transaction in the Marketing sector.
  • This is Next 15 Group’s 2nd transaction in the United States.
  • This is Next 15 Group’s 1st transaction in New York.

M&A Deal Summary
Date 2009-08-04
Target M Booth & Associates
Sector Marketing
Buyer(s) Next 15 Group
Deal Type Add-on Acquisition

Target

M Booth & Associates

New York, New York, United States
M Booth & Associates, Inc. is a consumer PR consultancy in North America. M Booth & Associates is the communications agency of choice that champions power brands. Its clients rely on the agency for brand insight and for its creative brand-building programs that match business strategy. With a staff of 65, the firm focuses on consumer products, online brands, travel/lifestyle, corporate, consumer health, and fashion/retail. M Booth recently created a “Better For You” practice that targets consumer food, beverage and health sectors. Its First Word Digital group offers a suite of digital and social media tools.

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Buyer(S) 1

Buyer

Next 15 Group

London, United Kingdom
Category Company
Founded 1981
Sector Marketing
Employees3,992
Revenue 730M GBP (2025)
DESCRIPTION

Next Fifteen Communications Group is a digital marketing, communications, and public relations group. Next Fifteen Communications Group was founded in 1981 and is based in London, England.

DEAL STATS #
Overall 3 of 25
Sector: Marketing M&A 2 of 11
Type: Add-on Acquisition M&A Deals 2 of 17
State: New York M&A 1 of 2
Country: United States M&A 2 of 7
Year: 2009 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-08-05 The Lexis Agency

London, United Kingdom

The Lexis Agency Ltd. is a provider of consumer public relations (PR), digital marketing communications campaigns, and live experience services in the United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-10-02 Upstream Asia Pte

Singapore, Singapore

Upstream Asia is a full service marketing and corporate communications network positioned to help companies make the most of business opportunities in the Asia Pacific region. Upstream Asia has offices in Beijing, Hong Kong, Shanghai, Singapore, and Sydney, as well as regional affiliates. Key practice areas include technology, corporate & financial, and consumer & travel.

Buy -
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