M&A Deal Summary

Next 15 Group Acquires Activate Marketing Services

On November 1, 2018, Next 15 Group acquired marketing company Activate Marketing Services for 9M USD

Acquisition Highlights
  • This is Next 15 Group’s 10th transaction in the Marketing sector.
  • This is Next 15 Group’s 6th largest (disclosed) transaction.
  • This is Next 15 Group’s 6th transaction in the United States.
  • This is Next 15 Group’s 2nd transaction in California.

M&A Deal Summary
Date 2018-11-01
Target Activate Marketing Services
Sector Marketing
Buyer(s) Next 15 Group
Deal Type Add-on Acquisition
Deal Value 9M USD

Target

Activate Marketing Services

San Francisco, California, United States
Activate Marketing Services LLC combines deep buyer insights with a content-led marketing methodology to engage prospects and convert them to customers. Activate Marketing Services LLC was founded in 2013 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Next 15 Group

London, United Kingdom
Category Company
Founded 1981
Sector Media
Employees4,340
Revenue 735M GBP (2024)
DESCRIPTION

Next Fifteen Communications Group is a digital marketing communications and public relations group. Next Fifteen Communications Group was founded in 1981 and is based in London, the United Kingdom.

DEAL STATS #
Overall 23 of 25
Sector (Marketing) 10 of 11
Type (Add-on Acquisition) 16 of 17
State (California) 2 of 2
Country (United States) 6 of 7
Year (2018) 1 of 1
Size (of disclosed) 6 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-15 Elvis Communications

London, United Kingdom

Elvis Communications Ltd. is a UK based integrated digital agency with a focus on consumer brands. Company offers interactive digital, social, CRM and digital, and integrated campaign services. The company was founded in 2003 and is based in London, United Kingdom.

Buy £6M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-01 M Booth Associates

New York, New York, United States

M Booth Associates, Inc. is a culture-first firm that attracts the best people and the best brands to a workplace alive with courage, ideas, respect, and humanity. The company integrates marketing programs that engage stakeholders through digital, social, earned media, and experiential channels.

Buy -
Mergr

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