M&A Deal Summary

News America Marketing Acquires Checkout 51

On July 24, 2015, News America Marketing acquired internet software and services company Checkout 51

Acquisition Highlights
  • This is News America Marketing’s 1st transaction in the Internet Software and Services sector.
  • This is News America Marketing’s 1st transaction in Canada.
  • This is News America Marketing’s 1st transaction in Ontario.

M&A Deal Summary
Date 2015-07-24
Target Checkout 51
Sector Internet Software and Services
Buyer(s) News America Marketing
Deal Type Add-on Acquisition

Target

Checkout 51

Toronto, Ontario, Canada
Checkout 51, Inc. is a mobile app enables consumers to browse weekly discount offers on a wide range of grocery items including fresh produce, household and personal care, and then redeem the offers post-purchase simply by taking a photo of their receipt.

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Buyer(S) 1

Buyer

News America Marketing

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

News America Marketing is a marketing services company that provides advertising and promotion programs to well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. News America Marketing is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2000-08-17 News America Marketing Properties - Sampling Division

New York, United States

News America Marketing Properties LLC - Sampling Division includes a variety of in-store advertising and promotion technologies and merchandising services marketed under the SmartSource brand name.

Sell -
Mergr

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