Investment Summary

NewRoad Capital Partners Invests In Insite AI

On October 11, 2022, private equity firm NewRoad Capital Partners invested in software company Insite AI

Investment Highlights
  • This is NewRoad Capital Partners’ 8th transaction in the Software sector.
  • This is NewRoad Capital Partners’ 17th transaction in the United States.
  • This is NewRoad Capital Partners’ 2nd transaction in Texas.

Investment Summary
Date 2022-10-11
Target Insite AI
Sector Software
Investor(s) NewRoad Capital Partners
Deal Type Venture

Target

Insite AI

Bee Cave, Texas, United States
Insite AI is a software provider helping CPG companies to optimize and automate key category management decisions by leveraging proprietary AI/ML technology. Insite AI was founded in 2019 and is based in Bee Cave, Texas.

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Investor(S) 1

Investor

NewRoad Capital Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2012
PE ASSETS 375M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

NewRoad Capital Partners is a private equity firm focused on buyouts and growth capital investments in Founder-led/owned companies looking for a value-add partner. The Firm looks to commit $5 to $15 million of capital for growth equity needs and $15 to $25 million for outright acquisitions. Sectors of interest include supply chain/logistics, retail technology, consumer packaged goods, and marketing technology. NewRoad Capital Partners was established in 2012 and is headquartered in Rogers, Arkansas.

DEAL STATS #
Overall 17 of 17
Sector (Software) 8 of 8
Type (Venture) 16 of 16
State (Texas) 2 of 2
Country (United States) 17 of 17
Year (2022) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-13 MyCarrier

Scottsdale, Arizona, United States

MyCarrier is a cloud-based transportation management platform that provides visibility and operational efficiencies to carriers and shippers across the LTL market. MyCarrier offers a frictionless software solution that connects both carriers and shippers to streamline the shipment process without the need for intermediaries, automates rate comparison between carriers, provides on-click insurance for any payload, and delivers real-time data visibility for all parties involved. MyCarrier was founded in 2016 and is based in Scottsdale, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-05 Kevin’s Natural Foods

Stockton, California, United States

Kevin’s Natural Foods develops and manufactures a full line of healthy, refrigerated sous vide meat entrées and vegetable sides, and a complementary line of sauces and seasonings. Kevin’s Natural Foods offers a wide array of recipes and flavours across its product line-up, and all offerings contain no refined sugar or artificial ingredients and are certified paleo, keto, and gluten-free. Its sous vide preparation process enables customers to cook restaurant quality, healthy meals in minutes, allowing the busiest people to eat clean without sacrificing flavour. Kevin’s Natural Foods was formed in 2014 and is based in Stockton, California.

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Mergr

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