Investment Summary

NewRoad Capital Partners and Arrowroot Capital Invest In Engage3

On June 20, 2019, private equity firms NewRoad Capital Partners and Arrowroot Capital invested in internet software and services company Engage3

Investment Highlights
  • This is NewRoad Capital Partners’ 3rd and Arrowroot Capital’s 7th transaction in the Internet Software and Services sector.
  • This is NewRoad Capital Partners’ 6th and Arrowroot Capital’s 15th transaction in the United States.
  • This is NewRoad Capital Partners’ 1st and Arrowroot Capital’s 1st transaction in Arizona.

Investment Summary

Date 2019-06-20
Target Engage3
Sector Internet Software and Services
Investor(s) NewRoad Capital Partners
Arrowroot Capital
Deal Type Venture

Target

Engage3

Scottsdale, Arizona, United States
Engage3 is a cloud-based platform designed to deliver real-time competitive product and pricing data and insights. Engage3 was founded in 2008 and is based in Scottsdale, Arizona.

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Investor(S) 2

Investor
DESCRIPTION

NewRoad Capital Partners is a private equity firm focused on buyouts and growth capital investments in Founder-led/owned companies looking for a value-add partner. The Firm looks to commit $5 to $15 million of capital for growth equity needs and $15 to $25 million for outright acquisitions. Sectors of interest include supply chain/logistics, retail technology, consumer packaged goods, and marketing technology. NewRoad Capital Partners was established in 2012 and is headquartered in Rogers, Arkansas.


DEAL STATS #
Overall 6 of 17
Sector: Internet Software and Services M&A 3 of 6
Type: Venture M&A Deals 6 of 16
State: Arizona M&A 1 of 3
Country: United States M&A 6 of 17
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-07 DRINKS

Los Angeles, California, United States

DRINKS is a digital and print marketing service provider for wine producers in the direct-to-consumer (DTC) marketplace. DRINKS is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-26 Platform Science

San Diego, California, United States

Platform Science is a developer of a fleet management platform that has connected fleets across the nation with the tools they need to take control of their technology. With custom SDK and APIs, Platform Science enables partners and developers to share data, power new applications, and integrate third-party hardware and sensors, creating a real-time, comprehensive view of equipment all in one platform. Platform Science was founded in 2015 and is based in San Diego, California.

Buy -
Investor

Arrowroot Capital

Marina Del Rey, California, United States

Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Arrowroot Capital is a private investment group focused on making growth capital investments in software-as-a-service and internet-based companies. The Firm looks to invest $5 to $25 million per transaction to support growth initiatives, liquidity for founders/investors, or acquisitions. Prospective companies are generally are b2b, offering mission-critical services. Arrowroot was formed in 2014 and is based in Marina Del Rey, California.


DEAL STATS #
Overall 16 of 28
Sector: Internet Software and Services M&A 7 of 11
Type: Venture M&A Deals 8 of 16
State: Arizona M&A 1 of 1
Country: United States M&A 15 of 24
Year: 2019 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-01 Hammertech

Melbourne, Australia

Hammertech is a global construction technology company that provides a cloud-based, collaborative performance & productivity platform, ensuring operational efficiency, quality, and safety. The company provides 16 integrated modules that make it possible to have everything in one place, allowing customers to replace paper, excel, and individual apps. Hammertech was founded in 2013 and is based in Melbourne, Victoria.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-06 Fluent Commerce

The Rocks, Australia

Fluent Commerce is a provider of fully customisable cloud order management to merchants and brands who want to provide a premium omnichannel fulfillment experience, profitably. Fluent Commerce was founded in 2013 and is based in The Rocks, New South Wales.

Buy -